Women and Advertisements Essay examples -- Beauty Media Essays Adverti

Women and Advertisements The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females stand an enormous effect on womens thoughts, attitudes, perceptions, and actions. Most of the time, women dont flat realize these advertisements be formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising make ups an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their ingatherings, companies cons tantly prey upon womens self esteem, to feel like they arent good enough just the way they are. This makes women constantly feel stressed break about their appearance (Moore). Advertising has a negative effect on womens body image, health, and self-esteem. Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare. Advertisements depict the way in which people think wome n and men are supposed to be (Cortese 52). Women are shown all these images as use models, which are unattainable. Females are not able to be adroit with their bodies because everyday in the media they are told that they are not beautiful. The average American woman is 5 feet tall and weighs 142 pounds. When is the last time you saw a women meeting these qualifications in any advertisement? The truth is most people dont have the genetic emf to be the idealized shape and size in our culture (Every). Women are doomed from the beginning. The media favors one womens body type the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements cant even tick up to the image of themselves in real life. They are almost computer-generated women like in the movie Simone. Indeed, with the technol ogy we have now, advertisers can transform a product into perfection, at the same time, misleading the consumer into seeing it as real, and thus permanently providing impossible standards (Ingham). More and more women are becoming dissatisfied with themselves try to be this fantasy person created by the men in our society. This distorted view of reality, portrayed by advertisemen... ...m, corporations will do anything to make a buck, including forcing women and girls to keep up health problems, low self-esteem, depression, and the adoption of subservient roles in society. Socialism would lay the basis for womens liberation. Advertising would no longer suffocate and distort womens sense of self-worth. A society based on equality and mutual respect would finally eliminate the second-class status women have held for thousands of years (Moore). If a women cant be happy with her body than she is not able to teach her children that their bodies are beautiful. Children are taught that f at is unlikable. They assume that all fat people eat all the time, are dirty, lazy, stupid, cheaters, and other negative images. Advertisers need to take into consideration the changing roles and sizes of women in society. Society is starting to accept other cultures, religions, and races, but they still dont accept people that dont have fit the normal body size. Beauty is in the eye of the beholder, but if advertisements helped reinforce the many different definitions of beauty it would decrease the number of women who have miserable body image, low-self esteem, and health problems.